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Only 17% of businesses believe their target market research is useful

Call them your 'target market', 'target audience', or 'buyer persona' - nailing down who your ideal customer is, plays a pivotal in the direction and success of marketing campaigns. Despite the importance of completing such research, only 17% of businesses believe their current target market research is useful. Sound familiar?


To better understand your target market and create more effective marketing campaigns as a result, download The buyer persona bible today and discover:

  • What your persona's goals and challenges are
  • How you can better tailor your marketing campaigns
  • What it takes to generate sales from your persona research

The guide also contains a free DIY buyer persona template for you to complete, plus, a best-practice example for you to follow. Download the guide to make more effective marketing campaigns today.


Download the guide