Call them your 'target market', 'target audience', or 'buyer persona' - nailing down who your ideal customer is, plays a pivotal in the direction and success of marketing campaigns. Despite the importance of completing such research, only 17% of businesses believe their current target market research is useful. Sound familiar?
To better understand your target market and create more effective marketing campaigns as a result, download The buyer persona bible today and discover:
The guide also contains a free DIY buyer persona template for you to complete, plus, a best-practice example for you to follow. Download the guide to make more effective marketing campaigns today.